Stakeholder mapping
Milestone
By completing this task, you will have:
- A map of the main internal and external stakeholders, and engagement plan
- Goals linked to an action plan that makes the steps to change as “tiny” as possible and personalised to the team in charge
- Filled in specific slides on your project deck
Tip
- Ensure you have clearly defined your Vision & Mission Statements.
- Your leadership of the Core Team is vital for complete engagement.
- Changing habits or actions requires team effort.
Guidance
Aim: It’s essential to define: who your internal & external stakeholders are. E.g. Colleagues who will support different stages of the journey or involved in the approval process (budget holders, HR, etc.), and the everyday implementation of the plans for the clinic (Core Team).
Objective: Focus on ‘How to’ effectively and permanently change the way staff operate in the Clinic – for the better.
Method: Design an effective process which anchors the new behaviours & actions to the Goals; making the transition to the new behaviours seamlessly. This is a crucial component for successful & permanent change.
Setting
- Self-brainstorming
- Engage and work with the Core Team
- Remember to have one stakeholder map for internal stakeholders and another separate map for external stakeholders.
- Reading Tiny Habits” by BJ Fogg (2019) is a great place to start learning an effective method for simple and effective behavioural changes.
Tools
