Aim: Define Vision & Mission statements.
Objective: Purpose of the organisation is to inspire, motivate and instil a sense of belonging within the team. To ensure that the team works towards the common goal.
Vision statement: Depicts the future image of your organisation – who you aim to become (“the destination”). A long-term goal to guide the organisation to fulfil its purpose.
Mission statement: Outlines the aims & values, and sets the direction – who you are and serve & how to do it.